April 2012

4/16/12   (Comments: 0)
A recent study by Social Media Examiner revealed that email marketing tops the list of non-social media marketing activities B2B marketers are focused on this year. In fact, 61 percent of marketers plan on increasing their email marketing efforts in the near future. There are some who believe that email... Read more
4/10/12   (Comments: 0)
You're at a new restaurant and you've just ordered your meal. The decor looks fabulous, the host was friendly and warm, and the wait staff is attentive but not pushy. Your first course arrives and the presentation is superb. You take your first bite—and ugh! It’s not what you expected at all. Maybe it’s bland and tasteless or perhaps it’s too heavily seasoned.  The second course is even... Read more
4/9/12   (Comments: 1)
My colleague Leslie Ayers recently blogged about how social media is the modern, digital form of storytelling. She references Edward Boches, an innovation lead at ad agency Mullen, who predicts a shift in importance from the social graph (what people know), to the interest graph (what people like). Leslie points out that as the... Read more
4/5/12   (Comments: 2)
B2B companies are learning quickly that visual social media sites like Pinterest and Instagram are for more than just retailers of “beautiful” things. (Though who’s to say this isn’t beautiful?) They’re effective branding tools, regardless of what’s for sale and how well it photographs. While the early adoption phase may be coming to a... Read more

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