March 2012

3/30/12   (Comments: 0)
If you believe, as I do, that the golden rule of content marketing is getting the right person the right story at the right time, then you’ll agree that Peter Fader's Customer Centricity starts with one of the most critical pieces: the customer. Except that according to him, there is no "customer." The central premise of... Read more
3/28/12   (Comments: 0)
In the age of social media, we marketers have long moved past storytelling in its most primitive form ("thought to have been primarily oral combined with gestures and expressions," according to Wikipedia). But it never ceases to amaze me how often content marketers who sing the praises of social media forget that storytelling is still one of... Read more
3/6/12   (Comments: 0)
Recently, I attended an SF Online Community Meetup session, a monthly gathering of online community managers and enthusiasts to share strategies, tools, and insights for managing online communities effectively. We’ve been doing a lot of community work, so I was keen to gain insights from experts. It was a solid lineup of pros, all managing respectable... Read more

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RT @jaybaer The Hidden Value of Influencers in B2B Content Marketing @toprankblog http://t.co/rIBJ8pHMQv #thoughtleadership
1 day 20 hours ago
#Socialmedia has its place, but, if it’s content engagement you’re after, you don’t even need to leave your site. http://t.co/JHTj4LZw9n
1 day 22 hours ago
Great list! @SilkCharm 7 Levels of social media and online community engagement http://t.co/1mHvaZi1zy
2 days 1 hour ago
The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust #engagement http://t.co/GAdZ5nEuhK
3 days 1 hour ago