March 2012

3/30/12   (Comments: 0)
If you believe, as I do, that the golden rule of content marketing is getting the right person the right story at the right time, then you’ll agree that Peter Fader's Customer Centricity starts with one of the most critical pieces: the customer. Except that according to him, there is no "customer." The central premise of... Read more
3/28/12   (Comments: 0)
In the age of social media, we marketers have long moved past storytelling in its most primitive form ("thought to have been primarily oral combined with gestures and expressions," according to Wikipedia). But it never ceases to amaze me how often content marketers who sing the praises of social media forget that storytelling is still one of... Read more
3/6/12   (Comments: 0)
Recently, I attended an SF Online Community Meetup session, a monthly gathering of online community managers and enthusiasts to share strategies, tools, and insights for managing online communities effectively. We’ve been doing a lot of community work, so I was keen to gain insights from experts. It was a solid lineup of pros, all managing respectable... Read more

Subscribe to
The Tendo View

Tendo Twitter

Happy Monday, indeed! Yummy homemade yellow cake from Tendo editor Alec is disappearing fast. #Tendolovescake https://t.co/lOpJAapWbJ
22 hours 31 min ago
.@tendocom at #NASAsocial: Astronaut Steve Smith: "Our country is extremely lucky to have NASA in Silicon Valley." https://t.co/4Ym1Hi8SCT
23 hours 17 min ago
What was your favorite #socialmedia moment from #SB50? Here's a quick recap: https://t.co/nkNbZe2Qq7 https://t.co/WjAAigF9ZH
1 day 1 hour ago
Stuck in a rut on how to maximize leads? Here are 21 tips (psst... content is key to making these come to life) https://t.co/gOgLdMYKWp
1 day 22 hours ago