As 2011 winds down and we prepare to ring in the new, a year-end installment of Jargon Watch is in order. During the past year, we've heard a number of words and phrases from clients and colleagues that have caught our ear—either because they resonated like a chorus of angels, or grated like nails on a...Read more
With research from IBM indicating that mobile retail spending should double this holiday season, it's beginning to look a lot like critical mass. A recent post on eMarketer reports that mobile...Read more
There seems to be a love/hate thing going on with Twitter hashtags. They have a lot of benefits, like helping to target your audience and categorize your tweets. Some say they even...Read more
In her recent blog post, my colleague Julie Jares points out that content marketing has "come of age." She cites data from an October 2011 eMarketer report...Read more
They're out there—negative reviews of your company's products or services. Although you might prefer to look the other way, responding to negative reviews can have a positive impact on your company's perception among customers. In a recent Maritz Research and evolve24...Read more
