November 2011

11/29/11   (Comments: 2)
As 2011 winds down and we prepare to ring in the new, a year-end installment of Jargon Watch is in order. During the past year, we've heard a number of words and phrases from clients and colleagues that have caught our ear—either because they resonated like a chorus of angels, or grated like nails on a... Read more
11/21/11   (Comments: 0)
With research from IBM indicating that mobile retail spending should double this holiday season, it's beginning to look a lot like critical mass. A recent post on eMarketer reports that mobile... Read more
11/9/11   (Comments: 2)
There seems to be a love/hate thing going on with Twitter hashtags. They have a lot of benefits, like helping to target your audience and categorize your tweets. Some say they even... Read more
11/7/11   (Comments: 0)
The term gimmick has a negative connotation. It smacks of beefy infomercial guys promising ripped abs in 30... Read more
11/4/11   (Comments: 0)
In her recent blog post, my colleague Julie Jares points out that content marketing has "come of age." She cites data from an October 2011 eMarketer report... Read more
11/1/11   (Comments: 1)
They're out there—negative reviews of your company's products or services. Although you might prefer to look the other way, responding to negative reviews can have a positive impact on your company's perception among customers. In a recent Maritz Research and evolve24... Read more

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We're always thrilled to run into Friendos from clients past. Great to see Katherine Yen and Keshila Shannon now at @Centrify #smallworld
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