September 2011

2/6/12   (Comments: 0)
The infographic used to be a supplement to the story—a bar graph in an especially dry Economist article, a pie chart in a corporate white paper. Somewhere in the last couple of years, the once-humble infographic... Read more
9/19/11   (Comments: 0)
It's hard not to view social media through the "popularity contest" lens, especially when there's so much talk of liking, following, and friending. But between Facebook, Twitter, Google+, and others, how can one distinguish between real influence and simply amassing bodies? Does increasing your friend... Read more
9/12/11   (Comments: 0)
There is no doubt that the Internet and social media have made public the mundane parts of our lives that our grandparents kept anonymous. We tell our online friends when we take the first sip of our morning coffee; we announce to the world that we picked up an egg salad sandwich at the deli; we share... Read more
9/1/11   (Comments: 0)
Amazon nearly lost an already completed sale by following it up with a free gift. How do you turn "free bonus" into "cancel"? Really bad messaging. I ordered an inexpensive DVD from Amazon recently and received an apparent confirmation email, which told me "The following item was ordered" … "Video on... Read more

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Better Measurement, Metrics Needed for Engagement http://t.co/ueEDMtLdaD
1 day 48 min ago
#Socialmedia has its place, but, if it’s content engagement you’re after, you don’t even need to leave your site. http://t.co/dVrfl3Jozb
2 days 51 min ago
Looking forward to the season 7 of #madmen? Check out this groovy photo promo that engages: http://t.co/2GcbgrLYFH
2 days 12 hours ago
"Persona engagement is the single best predictor for lifetime customer value." @margebreya @InformaticaCorp #ForrForum
5 days 18 hours ago