April 2011

4/19/11   (Comments: 1)
A well-written blog should be personal, casual and authentic. Are those the adjectives you would typically use to describe a corporation? No? Me neither. And that's exactly why a well-written corporate blog can be successful. Authenticity cuts through the, well, corporate-ness. It puts a human face on an... Read more
4/18/11   (Comments: 0)
Word-of-mouth recommendations are invaluable for companies offering products and services. But how we share thoughts, opinions, and points of view these days is evolving. Thanks to a plethora of social networking sites that allow users to share "what's on their minds" with select communities, there are countless... Read more
4/6/11   (Comments: 0)
Many organizations have successfully launched blogging personalities—executives who are great at drawing audiences through their entertaining and educational blogs. The better personalities are able to give their opinions without overtly selling the company's products or services (read my earlier post, "... Read more

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.@dmscott reinforces the notion of why it's *still* important to humanize your message when engaging customers http://t.co/NhAWvzks48
1 day 7 hours ago
Seeing #TheMartian? Cool story how client Cisco provided the video conferencing http://t.co/AaaGeHIjnj @ciscocollab http://t.co/nO1PHzxm9i
1 day 10 hours ago
Just being there isn't enough: 4 ways to optimize #socialmedia coverage during live #events http://t.co/QS8iIzXIqB http://t.co/W0yJ4zt1CT
1 day 13 hours ago
Check out the new name for the thought leadership program of our client @HPITPerformance http://t.co/HkIfQRqAIq http://t.co/2X6Pl05zBP
1 day 16 hours ago