April 2011

4/19/11   (Comments: 1)
A well-written blog should be personal, casual and authentic. Are those the adjectives you would typically use to describe a corporation? No? Me neither. And that's exactly why a well-written corporate blog can be successful. Authenticity cuts through the, well, corporate-ness. It puts a human face on an... Read more
4/18/11   (Comments: 0)
Word-of-mouth recommendations are invaluable for companies offering products and services. But how we share thoughts, opinions, and points of view these days is evolving. Thanks to a plethora of social networking sites that allow users to share "what's on their minds" with select communities, there are countless... Read more
4/6/11   (Comments: 0)
Many organizations have successfully launched blogging personalities—executives who are great at drawing audiences through their entertaining and educational blogs. The better personalities are able to give their opinions without overtly selling the company's products or services (read my earlier post, "... Read more

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