The Tendo View

Don’t use that tone with me! (1)

7/27/10 •

A big part of my job is to consult on, create, evaluate, and distribute content. As such, I spend a lot of time writing about content. Some days, however, it seems as though a disproportionate amount of that time is spent trying to communicate what I think/recommend/need in a clear, emotionally neutral way to coworkers… Continue reading

B2B communities: It’s not about you (0)

7/26/10 •

With approximately 500,000 registered customers across its four primary communities—Cisco Developer Network, The Cisco Learning Network, Cisco Support Community, and My Cisco—and community efforts on all major social media channels, Cisco knows a thing or two about sustaining successful B2B communities. And that includes one key tenet: When it comes to starting a B2B community… Continue reading

Navigating highways and Web pages (1)

7/14/10 •

My recent trip to New England reminded me of one of the things I love about the East Coast: People know how to drive. By that I mean they know that if they’re driving more slowly on a highway than others around them, they move to the right lanes to let faster drivers pass on… Continue reading

Sports and beauty on Facebook (0)

7/02/10 •

Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading

Integrating social media content (1)

6/30/10 •

Tendo has lots of clients (both B2B and B2C) who are in various stages of adopting social media strategies. Some are wrestling with ratings and reviews. Others are trying to encourage internal bloggers and Twitter users to be more active and engaged in the blogosphere. Still others are in the listening stage, using social media monitoring tools to collect data about online conversations and struggling to convert that data into actionable analysis. Continue reading

B2B social media: Is it marketing or what? (1)

6/15/10 •

B2B social media seems to be on everyone’s minds these days. EMarketer.com reports that B2B marketing activity on social networks is estimated to increase 43.3 percent in 2010, while spending is estimated to increase by $54 million in 2014 (up from $11 million in 2009)[1].

Despite these robust estimates, B2B marketers have lagged behind B2C marketers… Continue reading

Video veritas: Who’s watching? (0)

6/14/10 •

If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading

Gaming the system (0)

6/10/10 •

Farmville, Mafia Wars, Texas Hold ‘em Poker. Maybe you haven’t played them, but you’ve seen references to them on your Facebook newsfeed—and your teenage kids aren’t the only people playing. Social gaming is on the rise, and not just in popularity. There’s money to be made.

According to Eiji Maeda, a JPMorgan Chase analyst… Continue reading