Fans swarm gdgt’s launch day, but will they stay? (0)
7/01/09 •
In what should otherwise be The Perfect Storm of geekery, Peter Rojas (founding editor of popular tech sites Gizmodo and Engadget) and Ryan Block (former Engadget Editor-in-Chief) have teamed up and launched a brand-new gadget community site, gdgt. Concerns about Web 2.0 naming schemes destroying the English language notwithstanding, the new Web entity comes in… Continue reading
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Keywords are no longer key; it’s the content (0)
6/22/09 •
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
Say hello to the new Tendo View! (0)
6/16/09 •
The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment… Continue reading
Joe Pulizzi to marketers: Start thinking like publishers! (2)
6/12/09 •
Internet-savvy buyers are hungry for content. And not just any content ... valuable, relevant content that offers solutions to their problems and helps them lead successful, productive, enjoyable lives. However, they are also inundated by thousands of marketing messages every day, most of which they ignore. To get through, you need to communicate differently. You… Continue reading
ROI on the brain (0)
6/05/09 •
I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons. First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these... Continue reading
When Google revises search algorithms, marketers crumble (0)
5/22/09 •
I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it's useful to stay abreast of them so you can update your content's SEO strategy accordingly. First, the interesting facts: There are 14 billion internet searches done each month (Comscore… Continue reading
Martin Eberhard: How blogs helped build the Tesla Roadster (13)
5/19/09 •
As the former CEO of Tesla Motors and one of the company's two founders, I was asked by a friend at Tendo--who worked alongside me at Tesla--to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster. First, a little background. Marc Tarpenning and… Continue reading
Making a case with video (without or without a case of wine) (0)
5/15/09 •
I’m excited about the power of video this week. Maybe it was Gary Vay*ner*chuk that did it. But as my colleague Chris wrote in a blog post earlier this month, video’s an effective way to make a case for a product, oftentimes more effective than text. Shortly after she wrote that post, I got an email… Continue reading
26 killer jargon words for writing sassier copy (2)
5/13/09 •
Jargon is an inescapable part of business culture. And while some words and phrases make us cringe and plug our ears from the buzzword-overload--as we've previously noted-- there are nevertheless times when the right bit of jargon is the perfect cure for a business' communicative efforts. There's no hard-and-fast rule for qualifying a piece of jargon… Continue reading
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