5 tips for working with visual designers (0)
8/31/10 •
For many people, the most fun part of creating a website or publication is the visual design aspect. I know it is for me. It’s what I call “fun” creativity (as opposed to “not so fun” creativity, such as trying to transform a product data sheet into an interesting and engaging article for readers).
And yet because visual design… Continue reading
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Video: A marketing necessity? (0)
8/26/10 •
Use of video among marketers is on the rise as more businesses realize its value in increasing brand awareness and driving sales. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with existing ones. And as devices such as smartphones and tablets (like Apple’s… Continue reading
The conundrum of connectedness (0)
7/29/10 •
“This book is about a yearning and a need. It’s about finding a quiet, spacious place where the mind can wander free.” Does this quote strike a chord? Does it conjure an expansive horizon over a shimmering blue ocean and warm sand under your feet, your BlackBerry or iPhone left behind?
If it does, you’re… Continue reading
Don’t use that tone with me! (1)
7/27/10 •
A big part of my job is to consult on, create, evaluate, and distribute content. As such, I spend a lot of time writing about content. Some days, however, it seems as though a disproportionate amount of that time is spent trying to communicate what I think/recommend/need in a clear, emotionally neutral way to coworkers… Continue reading
Cisco communities: secrets for success (0)
7/26/10 •
With approximately 500,000 registered customers across its four primary communities—Cisco Developer Network, The Cisco Learning Network, Cisco Support Community, and My Cisco—and community efforts on all major social media channels, Cisco knows a thing or two about sustaining successful B2B communities. And that includes one key tenet: When it comes to starting a B2B community… Continue reading
Navigating highways and Web pages (1)
7/14/10 •
My recent trip to New England reminded me of one of the things I love about the East Coast: People know how to drive. By that I mean they know that if they’re driving more slowly on a highway than others around them, they move to the right lanes to let faster drivers pass on… Continue reading
Sports and beauty on Facebook (0)
7/02/10 •
Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading
Integrating social media content (1)
6/30/10 •
Tendo has lots of clients (both B2B and B2C) who are in various stages of adopting social media strategies. Some are wrestling with ratings and reviews. Others are trying to encourage internal bloggers and Twitter users to be more active and engaged in the blogosphere. Still others are in the listening stage, using social… Continue reading
B2B social media: Is it marketing or what? (1)
6/15/10 •
B2B social media seems to be on everyone’s minds these days. EMarketer.com reports that B2B marketing activity on social networks is estimated to increase 43.3 percent in 2010, while spending is estimated to increase by $54 million in 2014 (up from $11 million in 2009)[1].
Despite these robust estimates, B2B marketers have lagged behind B2C marketers… Continue reading
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