What’s the Buzz? Stop telling me what’s a-happening! (0)
3/08/10 •
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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3 keys to conversational marketing (0)
3/10/10 •
Gone are the days when marketers could produce slick creative campaigns, then sit back and control a brand message through one-way mediums such as TV, radio, and print. The advent of new communication platforms and applications has created the opportunity for conversation between consumers and the brands and products they purchase.
This conversation is… Continue reading
HomeAway.com targets “Vacation” audience (0)
3/09/10 •
Now that I have a DVR I usually zoom through commercials, but there’s one that I’ve been watching lately. I missed its debut during the Super Bowl but, luckily for me, it’s been on pretty heavy rotation in the past couple of weeks. It’s for HomeAway.com and features Chevy Chase and Beverly D’Angelo reprising their roles as… Continue reading
Return to the hive (0)
3/05/10 •
If social media channels like LinkedIn, Facebook, Twitter, and others are can’t-miss parties for marketers, then what to make of the dishes piling up in the kitchen sink and the thick coating of dust on the counters back home? Venturing off to schmooze and mingle is all well and good, marketers, but not if it… Continue reading
Buy, try, choose: Are these calls to action still relevant? (0)
3/04/10 •
Call it content marketing, conversational marketing, or permission marketing—the premise is the same. If the goal of traditional interruption marketing was for marketers to act like shepherd dogs herding prospects like cattle through a sales funnel for cowboy salesmen to lasso and corral, then under the new rubric we are now farmers tending to our… Continue reading
3 things you should know about your audience (1)
2/19/10 •
You’re regularly (read: frequently) monitoring blogs, social networks, and websites for coverage of your industry and mentions of your company’s brand. And you’ve even created a database of influencers for your industry based on this regular trolling. But how well do you know your audience? Probably not well enough.
When I’m not creating content… Continue reading
Bigger isn’t always better (1)
2/09/10 •
Several weeks ago I needed to buy a replacement electrical relay to address a problem with the power steering on my track car. While there was a 90% probability that the relay was the source of the problems, I was reluctant to spend a couple hundred dollars for a factory relay if this wasn’t the culprit.
A fellow MR2 enthusiast sent a link to an equivalent part that I could order online for $5 from a company called Digi-Key Corporation. A few days later, the nondescript electrical connector arrived in a padded manila envelope, and while it worked, it proved that the relay hadn’t been the culprit after all. And then things got weird… Continue reading
Smart car, smart relationship marketing (3)
2/08/10 •
Relationship marketing done well should build brand affinity. The goal is to facilitate both word-of-mouth evangelism and a propensity for repurchase. But like Maui’s scenic Road to Hana, the journey is often more interesting than the destination. Take the Smart car, for example.
Just minutes after the U.S. launch of the Smart car was announced on automotive… Continue reading
A tablet PC could change your relationships (0)
2/07/10 •
Does technology serve as the means for new relationships, or do new relationships generate the need for more technology?
It’s a fundamental question of both marketing and geek, and it’s not getting any easier to answer. If anything, we’re on a technological overload right now. You and I can connect on a multitude of levels: We… Continue reading
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