Instagram helps brands tell stories, connect with users (0)
2/02/12 •
As 2011 came to a close, social media reached a new milestone. Instagram, the breakout mobile photo-sharing app, became the fastest-growing social media app and network to date.
At Le Web in early December, Instagram founder Kevin Systrom announced that in just 18 months, Instagram had surpassed the 14 million user mark and was… Continue reading
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Social doesn’t equal service—you need a strategy (0)
1/31/12 •
Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints. However, does that mean a company should or needs… Continue reading
4 marketing buzzwords explained (0)
1/30/12 •
Flipping through the 150 predictions from the more than 75 marketing experts quoted in The Content Marketing Institute’s Social Media and Content Marketing Predictions for 2012, one theme emerges: Quality content marketing will be key for many brands this year. As Tendo President Karla Spormann explains in her blog post, “Content marketing: Beyond the buzzword,”… Continue reading
Humanizing your Twitter brand (0)
1/27/12 •
One of the last social media stories of 2011 told of a company suing the guy who used to run its Twitter presence because he took the account’s followers with him when he left the job. The questions that raised, along with my colleague Jillian Kurvers’ earlier take on whether marketers should handle their own… Continue reading
4 common content development mistakes (0)
1/23/12 •
I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” The author, Carl Friesen, lists five content types that he believes are great at engaging people’s attention, providing audiences with useful information and helping businesses promote their brand in the process. That got me… Continue reading
Pinterest is hot, its emails are not (1)
1/09/12 •
Last week I was reading about Pinterest, an online pinboard site that allows users to create what are essentially online collages to share with fellow Pinterest folks. I read all about the site and “why it’s hawt,” and I was intrigued to check it out. I thought I might discuss how the site is taking… Continue reading
A content marketing book worth reading (2)
1/06/12 •
Like many authors writing about content marketing today, Rebecca Lieb asks her readers to shift their mindset. Content marketing is a strategy, not a tactic, she says in her new book, Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media. That’s a commonly heard refrain, yet there are… Continue reading
Get a grip on your content (0)
1/05/12 •
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that’s piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year’s accumulation a couple weeks ago, it occurred to me that this same practice should… Continue reading
5 reasons why 2012 is the year of social media (0)
1/04/12 •
Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B companies are gaining momentum in the market as well, with projections indicating that more and more
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