I attended two great conferences recently: DemandGen Report's B2B Content2Conversion in NYC (see the presentations, hosted by our friends at BrightTalk) and Eloqua's Road to Revenue here in San Francisco.
Despite the many excellent presentations on traditional demand gen and marketing automation strategies and tools, I thought some of the most compelling moments were about creating content for prospects before they "raise their hand" to signal interest in an offering.
 In previous posts we’ve discussed what content marketing is and what you need to execute on it. This post offers insights on where content marketing can be most effective. |
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