Do you know how to measure your brand’s social media marketing efforts in terms of ROI? At Tendo, we understand the importance of B2B social media, and even more so proving its value. We know social media for the sake of social media doesn’t cut it—you need to demonstrate the value of social media as a lead generation tool.
This week we’re discussing Oktopost...
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Do you know how your social brand is growing? Is the content you’re publishing helping or hurting your social media reach and engagement? How does your social presence compare to your competitors’?
If you have questions like these, TwitSprout has answers.
TwitSprout is an easy-to-interpret Facebook and Twitter analytics tool that provides insight into the...
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What’s noteworthy about a socially integrated video app? You’ve probably noticed that videos and photos receive the highest levels of engagement on your brand’s social channels. So it should come as no surprise that Twitter, a predominately text-based micro-blogging platform, has married the video medium with the super-short format. Facebook has Instagram, and now Twitter’s got...
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From boring your followers and discussing risqué hobbies to including bad links, expressing personal opinions, and bashing the boss, corporate Twitter blunders are all too common—and all too quickly public knowledge. With daily Twitter use on the...
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Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B...
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I wouldn't say I'm particularly gifted at reading people's emotions, but I am easily affected by the emotions of people around me—whether they're sad, happy, excited, or apprehensive—and I'll adjust how I interact with them accordingly. As a business, there is great value in knowing the emotions your...
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If you haven't already created a Twitter account, consider yourself in the minority of brands and businesses out there. These days you'll be hard-pressed to find a big brand (like @CocaCola or @Target) or smaller shop (like @threetwins ice cream in San Francisco) that isn't tweeting to legions of followers....
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There seems to be a love/hate thing going on with Twitter hashtags. They have a lot of benefits, like helping to target your audience and categorize your tweets. Some say they even...
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