engagement

11/1/11   (Comments: 1)
They're out there—negative reviews of your company's products or services. Although you might prefer to look the other way, responding to negative reviews can have a positive impact on your company's perception among customers. In a recent Maritz Research and evolve24... Read more
7/7/11   (Comments: 2)
Part of the marketer's job is to help identify new customers and to keep existing customers engaged. However, many B2B companies are more focused on the forme... Read more
5/12/11   (Comments: 1)
When Wired magazine published the article, "The Web Is Dead. Long Live the Internet," a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed... Read more
5/5/11   (Comments: 0)
We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular platform's peak usage... Read more
2/19/10   (Comments: 1)
You're regularly (read: frequently) monitoring blogs, social networks, and websites for coverage of your industry and mentions of your company's brand. And you've even created a database of influencers for your industry based on this regular trolling. But how well do you know your audience? Probably not... Read more

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#FBF: In today’s age of #blog overload, how do you get yours to stand out? Our own @paul_costanza explains: http://t.co/aiALtQVVIs
2 hours 35 min ago
A very warm welcome to Laura Blackwell, our new Associate Editor! She'll be writing, Tweeting & possibly dominating weekly trivia. #newhire
16 hours 48 min ago
Shout out to our client @HDScorp for making the @GPTW_US @FortuneMagazine 100 #BestWorkplaces for #Millennials http://t.co/uPqH4EKrua
1 day 28 min ago
Have a #Pride highlight? Our own @WhatSelenaSays walked with mayor Ed Lee and other City Hall workers #SFPride http://t.co/jFrhY5xmwh
1 day 17 hours ago