content

9/13/12   (Comments: 1)
“You reach a point where essentially on both sides you’re saying, ‘I want you to know me.’ That’s the relationship you want to reach with consumers.” - Cindy Gallop A couple months ago, I took the plunge into the... Read more
6/29/12   (Comments: 0)
It seems like a week doesn’t go by without Google making a change to one of its algorithms. Lately it’s been like watching a Ping-Pong match—Panda, then Penguin, then Panda again. It’s hard to keep up with what’s been changed and how—or if—it affects your search rankings. The Penguin update... Read more
1/23/12   (Comments: 1)
I came across a useful post on the Content Marketing Institute blog entitled "The 5 Types of Content That Grab Attention." The author, Carl Friesen, lists five content types that he believes are great at... Read more
3/6/12   (Comments: 0)
  With the plethora of content that's available these days, content curation is becoming a useful way to help filter the noise so we consume only the content that's useful to us. In recent months, three tablet computer-based content curation tools have been making headlines: Flipboard for the iPad, Zite for the iPad and... Read more
1/5/12   (Comments: 0)
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that's piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year's accumulation a couple weeks ago, it occurred to me that this... Read more
7/7/11   (Comments: 2)
Part of the marketer's job is to help identify new customers and to keep existing customers engaged. However, many B2B companies are more focused on the forme... Read more
6/13/11   (Comments: 0)
Often touted as a science because of algorithms and such, SEO at times seems more like an art. You follow the rules or best practices of the day, but the effort doesn't always yield the desired result—higher ranking in the search engine results pages (SERPs). So, you try another approach. In this way, SEO is... Read more
5/12/11   (Comments: 1)
When Wired magazine published the article, "The Web Is Dead. Long Live the Internet," a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed... Read more
3/10/11   (Comments: 0)
Content aggregation has been around as long as the Internet. Then it was the likes of AOL and Excite@Home; now it's Google News, AllTop, and... Read more
10/25/10   (Comments: 0)
In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media.... Read more

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