brand

The power of storytelling
4/9/13   (Comments: 2)
Content is about connection. It’s about communication. And if we do our jobs right, it’s about communicating on a visceral, as well as an intellectual and emotional, level. To risk sounding simplistic and folksy, embracing traditional storytelling by encouraging people to participate and share is what makes social networks such an effective—and authentic—medium for content marketers to build... Read more
3/6/12   (Comments: 0)
  With the plethora of content that's available these days, content curation is becoming a useful way to help filter the noise so we consume only the content that's useful to us. In recent months, three tablet computer-based content curation tools have been making headlines: Flipboard for the iPad, Zite for the iPad and... Read more
8/12/11   (Comments: 2)
Businesses trying to reach a younger/edgier/contemporary audience often use a little shock value—we've been talking around the office... Read more
8/26/10   (Comments: 0)
Given the overwhelming viewership of online video, marketers have a new opportunity. As more and more businesses realize the value of video and its ability to increase brand awareness and drive sales, marketers are responding. Video is also proving an effective way to facilitate conversations that help to... Read more
8/10/10   (Comments: 0)
"Don't use that tone with me!" Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn't responding to what I said exactly, but how I said it. Keep that same principle in mind when communicating with your audience. Certain tones will resonate with certain audiences. Figuring out which tone to use depends on knowing... Read more

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