audience engagement

8/12/13   (Comments: 0)
The central tenet of content marketing is pretty well established by now: Stop yelling at me! People don’t want to be pitched—they want to be engaged, entertained. When they seek information, it’s increasingly self-directed and social. As a result, good marketing is becoming more conversational. To be a good conversationalist, you need to focus on your audience. So, conversation step one: To... Read more
Rethink the talking-head video
3/4/13   (Comments: 4)
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.... Read more
Social Media Business
9/11/12   (Comments: 0)
So you’ve gotten your company’s Facebook page up and running (and have the “likes” to prove it), you tweet your heart out, connect on LinkedIn, and even dabble in Pinterest. You’re no longer a social media novice, that’s for sure. So what’s next? Continue on the trajectory to social media success by stepping up... Read more
1/23/12   (Comments: 1)
I came across a useful post on the Content Marketing Institute blog entitled "The 5 Types of Content That Grab Attention." The author, Carl Friesen, lists five content types that he believes are great at... Read more
3/6/12   (Comments: 0)
  With the plethora of content that's available these days, content curation is becoming a useful way to help filter the noise so we consume only the content that's useful to us. In recent months, three tablet computer-based content curation tools have been making headlines: Flipboard for the iPad, Zite for the iPad and... Read more
11/8/10   (Comments: 0)
Using keywords in your Web pages is the best method for boosting your SEO rankings, which makes the selection of those keywords very important. A lot of fee-based and highly effective tools exist to help with this task. But for... Read more
6/15/10   (Comments: 0)
B2B social media seems to be on everyone's minds these days. EMarketer.com reports that B2B marketing activity... Read more
1/4/10   (Comments: 0)
I'm obsessed with FLOR. Everything about the company—from the cool, slightly Scandinavian-sounding name, to the environmental friendliness of its products, to its inspiring catalogs—makes me want to cover every surface in my house with carpet tiles. And now FLOR has given... Read more

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