Sun Microsystems wanted to build a database of prospect names so the technology company could market directly to business decision makers and build credibility in new vertical market segments. Sun also wanted to establish a permission-based audience through email newsletters that delivered industry-specific, high-value content in seven key verticals.
Tendo developed a comprehensive newsletter program, providing editorial content planning and development, design, production support, and project management for each of the seven email newsletters. The comprehensive program garnered 50,000 new opt-in subscribers and achieved open rates in excess of 50 percent for individual issues.
Tendo services included:
- Email marketing