When McKinsey & Co., a leading global management consulting firm, launched a new e-commerce practice, the firm needed to demonstrate the collective expertise and thought leadership of its partners and associates.
To showcase the firm’s depth of e-commerce knowledge in this new practice area, Tendo created a program that included a print publication and companion website, called Velocity, targeted at the firm’s current and prospective clients. Tendo provided audience profile analysis, editorial concept development, publication design and image selection, content strategy and development, and production management.
Tendo services included:
- Content strategy and development
- Print and digital publishing