American Honda drives dealer adoption of e-business solutions.

BUSINESS CHALLENGE

Communicate the value of new e-business applications in order to speed adoption among its network of 3,000 Honda and Acura car dealers.

TENDO PROGRAM

Tendo developed a strategic communication plan which called for a quarterly print publication, Innovation, to educate and inform the dealer audience. A year into the program, Tendo and Honda launched a companion website for Innovation.

RESULTS

• Tendo developed a strategic communication plan which called for a quarterly print publication, Innovation, to educate and inform the dealer audience. A year into the program, Tendo and Honda launched a companion website for Innovation.
• Honda has used Innovation to promote the successful launch of new e-business tools, including sales force automation and customer relationship management
• Professional dealer profiles and newsworthy information have generated goodwill within the dealer community
• Other divisions within Honda have leveraged Innovation to complement their own marketing initiatives