In a season full of wish lists, we offer a new take on the concept: 100 things for which we are thankful this holiday season. Here’s our list, in no particular order:

1. Health
2. Our clients
3. Our husbands, wives, and significant others
4. iTunes
5. YouTube
6. People who read the Tendo View email newsletter (thanks, Mom!)
7. The start of Giants’ baseball season at nearby AT&T Park
8. The end of Giants’ season (so you can park near the Tendo offices)
9. The M&M dispenser on Emi’s desk
10. The Tendo kids: Ian, Addie, Luca, and Emmett
11. Dictionary.com
12. Clear marketing objectives
13. Bacon
14. Casual carpool from the East Bay into the city (and a well-groomed driver)
15. HP
16. Coworkers who worship “The Elements of Style”
17. Former clients
18. Great bargains in January
19. The “Star Wars” trumpet solo
20. Cisco
21. “The Office”
22. Content management systems (hey, do YOU want to hand-code every page?)
23. NPR
24. Our iPhones (we don’t all have one, but those of us who do are cultish about them)
25. Firefox
26. Great email newsletter subject lines that increase open rates
27. Entertainment Weekly
28. Craigslist
29. Spam filters
30. Noise-cancelling headphones
31. Metrics
32. Gmail
33. CSS
34. Finn (the occasional Tendo office dog)
35. Our parents
36. American Honda
37. Integrated print/Web strategy
38. Funny fake news from TheOnion.com and the “Daily Show” (when they’re not on strike)
39. The curved, ergonomically correct Microsoft keyboard
40. Those hard-to-score, free, all-day parking spots on South Park near our office
41. Weekly Tendo Trivia matches
42. Our hometowns (and the fact that we now live in the Bay Area)
43. Future clients!
44. Bishop Ranch
45. Newsweek
46. The Metreon and Century San Francisco Center: movie theaters within walking distance of the Tendo offices
47. Specialty’s (great cookies and free sandwich with every 12 orders)
48. PowerPoint
49. Our new HP Color LaserJet 3600
50. Icanhascheezburger.com
51. Old friends
52. New friends
53. Bookmooch.com
54. User-generated content
55. “Heroes”
56. South Park
57. Yelp.com
58. Netflix
59. Production schedules
60. Sample sales at Isda & Co.’s factory outlet, shoe sales at Jeremy’s (both conveniently located near Tendo)
61. Costco
62. Good sushi
63. BEA Systems
64. A tightly wrapped burrito
65. Whoever threw away that bad cheese in the Tendo fridge
66. Custom published magazines and newsletters
67. The proximity (if not reliability) of Muni
68. The mixture of Coke, Diet Coke, topped off by more Coke from the Shell station convenience store around the corner
69. The chance to work with cool clients
70. Japanese game shows
71. Did we mention bacon?
72. Wikipedia
73. The difference between business decision makers and technical decision makers
74. Client extranets
75. SFGate.com
76. “The Wire” (season 4 now on DVD)
77. Spell check
78. Microsoft Outlook
79. This explanation of RSS
80. MySpace and Facebook (to indulge our inner 18-year old)
81. The Tendo “cafeterias”: Caffé Centro, What’s Up Dog, Mexico au Parc, South Park Café, Maya, The Butler and the Chef, and Brickhouse
82. People who say “please” and “thank you”
83. Coffee
84. SurveyMonkey
85. Writing for your audience
86. That we don’t still look like our high school yearbook photos
87. Stumbleupon.com
88. Traveling to see family for the holidays
89. Staying home for the holidays
90. That Bay Area football can only get better
91. Podcasts
92. Toggl, our time tracking software
93. Tendo Jargon Watch
94. “That damned weekly update spreadsheet”—even if only a little bit
95. SFist.com
96. Loud, funny coworkers who have a great sense of humor (see #30)
97. Compelling headlines and teasers that meet character count requirements
98. Amazon.com
99. Seriously, good center-cut bacon…it’s delicious
100. People who leave comments on the Tendo blog

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