Planning changes to your site? Give your web visitors a peek behind-the-the scenes. Use it as an opportunity to engage them in a conversation about what they want and then give them previews about what’s coming.
I check SFGate every day. They’ve been rolling out a new design of their site over the last few months. But instead of just popping up the new design, they’re doing a good job of previewing the changes and explaining WHY they’re being made .
Such an approach can improve adoption of new features and reinforces the value proposition of your site. —John Kovacevich, VP, marketing services
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