http://www.tendocom.com/blog/2008/web-headline-lessons-from-the-onion/ Tagline here Sun, 06 Jul 2008 23:22:06 +0000 http://wordpress.org/?v=2.5.1 http://www.tendocom.com/blog/2008/web-headline-lessons-from-the-onion/#comment-9995 JulieJ Wed, 16 Apr 2008 18:33:58 +0000 http://www.tendocom.com/blog/2008/web-headline-lessons-from-the-onion/#comment-9995 Apparently some book titles work this way, too. I went to an author event featuring Jhumpa Lahiri last night and she came up with the title "Interpreter of Maladies" years before she wrote the collection of short stories. She ran into a friend who was working in a hospital as an interpreter for Russian immigrants and she scribbled the phrase on a piece of paper. Years later, it became the title of her Pulitzer Prize-winning collection. Apparently some book titles work this way, too. I went to an author event featuring Jhumpa Lahiri last night and she came up with the title “Interpreter of Maladies” years before she wrote the collection of short stories. She ran into a friend who was working in a hospital as an interpreter for Russian immigrants and she scribbled the phrase on a piece of paper. Years later, it became the title of her Pulitzer Prize-winning collection.

]]> http://www.tendocom.com/blog/2008/web-headline-lessons-from-the-onion/#comment-9975 Chad Wed, 02 Apr 2008 17:06:08 +0000 http://www.tendocom.com/blog/2008/web-headline-lessons-from-the-onion/#comment-9975 I heard that This American Life episode and was amazed at the vetting process for deciding what headlines were included in the paper. Their gut reactions to the initial read through was rough and set a very high bar. Maybe we should try that.... :) I heard that This American Life episode and was amazed at the vetting process for deciding what headlines were included in the paper. Their gut reactions to the initial read through was rough and set a very high bar. Maybe we should try that….

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