Filed under: Custom Content, Mobile Content, Multimedia, Target Audience
You probably have a digital camera in your pocket or your handbag right now.
Seriously, they’re everywhere. Try finding a cell phone without one. And this means we can all see our embarrassing photos of that Friday night float around to all our friends before we’ve hit the warm embrace of our bed that a.m.
But is that all they’re for? Just passive recorders? Hardly. Imagine if your camera phone could tell you something. How about the date of your favorite band’s next gig? Give you discounts on that new DVD? Take you to the website of the company you saw that cool ad for in the subway?
Well that’s the concept behind 2D bar codes. You’ve probably seen them before on a UPS package, and there are several types. But the ones you’ll see most of are QR codes. These little pixelated squares can contain a surprising amount of information. They’ve been huge in Japan for years now, and they’ve spread across Europe over the last two years (most notably in the ad campaign for 28 Weeks Later), but for some reason the United States has been holding out.
The communications benefits are huge, be it advertising, viral marketing, or even just a neat way to put information on your business card. Almost any phone can read them with free software. That’s up to 230 million people.
So the question isn’t why use it. The question is this: How can you use it, and why aren’t you already?
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