http://www.tendocom.com/blog/2008/is-news-more-interesting-if-your-friends-are-reading-it/ Tagline here Sun, 06 Jul 2008 23:25:06 +0000 http://wordpress.org/?v=2.5.1 http://www.tendocom.com/blog/2008/is-news-more-interesting-if-your-friends-are-reading-it/#comment-9865 Selena Tue, 05 Feb 2008 00:51:51 +0000 http://www.tendocom.com/blog/2008/is-news-more-interesting-if-your-friends-are-reading-it/#comment-9865 For more on this subject, see <a>this post</a> on Brand Autopsy based on a Fast Company article, <a>“Is the Tipping Point Toast?</a>, about Duncan Watts’ theories countering the prevailing “gatekeeper” concept. Basically, he says that ordinary people have just as much influence over social trends as those high value hubs or Influentials. It seems that, ultimately, our receptivity to influence is more important than where that influence is coming from. For more on this subject, see this post on Brand Autopsy based on a Fast Company article, “Is the Tipping Point Toast?, about Duncan Watts’ theories countering the prevailing “gatekeeper” concept. Basically, he says that ordinary people have just as much influence over social trends as those high value hubs or Influentials. It seems that, ultimately, our receptivity to influence is more important than where that influence is coming from.

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