Comments on: Leave the writing to the pros http://www.tendocom.com/blog/2008/01/leave-the-writing-to-the-pros/ Tagline here Wed, 07 Jan 2009 16:51:24 +0000 http://wordpress.org/?v=2.6 By: Selena http://www.tendocom.com/blog/2008/01/leave-the-writing-to-the-pros/#comment-9835 Selena Tue, 15 Jan 2008 19:11:57 +0000 http://www.tendocom.com/blog/2008/leave-the-writing-to-the-pros/#comment-9835 <p>Hi Newt,<br /> Thanks for your comment! I agree with you that a blog is a great way to put a human face on your organization and legitimize its goals. And the example in your post is engaging, fun and absolutely effective for what it’s trying to do, which is ultimately generate leads. That’s what all content strategies should do. (I’m sure we agree on that, too.)</p> <p>My post was addressing the more formal kind of content found on home pages, information pages, or feature articles. I still assert that it takes a real pro to do this effectively, especially when you take into account more technical concerns like SEO. </p> <p>When it comes down to it, all of us online content producers owe our existence to media companies, which created the very platform on which we communicate. And it’s the pros who have established the content best practices from which the rest of us take our cues. So, even though you might not always need great writing to successfully exploit social media, the professionals serve a crucial role in overall content strategy practices, and in many cases, execution.</p> Hi Newt,
Thanks for your comment! I agree with you that a blog is a great way to put a human face on your organization and legitimize its goals. And the example in your post is engaging, fun and absolutely effective for what it’s trying to do, which is ultimately generate leads. That’s what all content strategies should do. (I’m sure we agree on that, too.)

My post was addressing the more formal kind of content found on home pages, information pages, or feature articles. I still assert that it takes a real pro to do this effectively, especially when you take into account more technical concerns like SEO.

When it comes down to it, all of us online content producers owe our existence to media companies, which created the very platform on which we communicate. And it’s the pros who have established the content best practices from which the rest of us take our cues. So, even though you might not always need great writing to successfully exploit social media, the professionals serve a crucial role in overall content strategy practices, and in many cases, execution.

]]> By: JulieJ http://www.tendocom.com/blog/2008/01/leave-the-writing-to-the-pros/#comment-9834 JulieJ Mon, 14 Jan 2008 18:51:39 +0000 http://www.tendocom.com/blog/2008/leave-the-writing-to-the-pros/#comment-9834 It's kind to say that the Daily Show was decent last week. Bring back the writers! It’s kind to say that the Daily Show was decent last week. Bring back the writers!

]]> By: Newt Barrett http://www.tendocom.com/blog/2008/01/leave-the-writing-to-the-pros/#comment-9831 Newt Barrett Thu, 10 Jan 2008 16:54:19 +0000 http://www.tendocom.com/blog/2008/leave-the-writing-to-the-pros/#comment-9831 Selena, I'm a big fan of great writing. I do my best to measure up. But, I am beginning to believe that there may be blogging opportunities for many small businesses that have more to do with sharing the experience of doing business with them--or simply keeping clients current on what's new and relevant to them--than being about great writing. It may be that we need a new name for this. Here's one example that I wrote about recently: <a href="http://contentmarketingtoday.com/2007/12/18/simple-success-strategy-for-small-smoothie-supplier/" rel="nofollow">Simple Success for Small Smoothie Supplier</a> Selena,
I’m a big fan of great writing. I do my best to measure up.
But, I am beginning to believe that there may be blogging opportunities for many small businesses that have more to do with sharing the experience of doing business with them–or simply keeping clients current on what’s new and relevant to them–than being about great writing. It may be that we need a new name for this.
Here’s one example that I wrote about recently:
Simple Success for Small Smoothie Supplier

]]>