Brian Morrissey has a good piece in ADWEEK’s January 7 issue called “The Rules of Viral Web Success, at Least for Now.”
He says it’s all about the three S’s: simple, self-expression, sharable.
Recent successful viral Web campaigns, such as Burger King’s “Simpsonize Me” and OfficeMax’s “Elf Yourself” took these guideline to heart.
It doesn’t need to be complicated or even use the latest technology. If it’s fun and you can customize it and share it, you’ve got a winner.
Don’t be afraid of the simple idea. Think of all the things you received in YOUR inbox over the last year. What did you spend more than a minute with? Did you pass anything on? If so, why? —John Kovacevich, VP, marketing services
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