KARLA SPORMANN, CEO/President and Founder
An architecture and design buff, Karla has combined her penchant for design with her passion for publishing by building more than 30 custom communication programs. As president, she marries her eye for compelling design with a proven ability to turn creative ideas into sound business strategy. The results are programs that attract diverse audiences and achieve measurable results.
Before starting Tendo, Karla ran the U.S. operation of a London-based custom publishing firm where she directed marketing communications strategy and content programs for Apple, Isuzu, and Microsoft. Prior to her custom publishing career, Karla served as publisher of several leading technology industry publications, including Dr. Dobb's Journal and PC Magazine demographic editions. In addition, she played a leading role in developing customized advertorial programs designed to support new product launches for industry leaders such as IBM.
Karla holds a BA in Advertising from Michigan State University and an MBA from the Kellogg Graduate School of Management at Northwestern University. 
CHRISTINE ZENDER, Vice President, Creative Services
Christine's covered a wide variety of subject matter in her career, but there's a common thread running through each publication and project: Enthusiasm. Passion and enthusiasm for a subject—whatever the subject—are the secret ingredients to creating compelling, successful content. As vice president, creative services, Christine's experience in program strategy and development give her the unique ability to translate client goals and objectives into products that achieve tangible results.
Before joining Tendo, Christine served as senior director of content for AllBusiness, a website dedicated to providing solutions to small businesses. Prior to her work at AllBusiness, she was the founding managing editor for Ziff-Davis' Internet Business, an early leader in the Internet small business space.
Christine received her BA in English from the University of Southern California.
WHAT'S IN A NAME?
We get asked about our name. A lot.
Tendo comes from a Latin root meaning to grow and/or to aspire. We like that—we think that growing and aspiring are some of the core values here at Tendo: We're always looking for newer, better ways to help our clients connect and engage their audience.
HISTORY
Tendo was founded in January 1999 by Karla Spormann and Celia Canfield.