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Clients Microsoft Apple Informix Sun Microsystems HP Avon McKinsey Co. Resumé Publisher, Ziff Davis Publisher, Dr. Dobb's Journal VP, Macmillan Publishing Links Blog Twitter LinkedIn Karla Spormann President & CEO A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to co-founding Tendo analyzing, launching and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to attracting, engaging, and driving your target audience to take action—whether that action is purchase, loyalty, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about. Karla Spormann President & CEO	Clients American Honda Cisco Fiserv Resumé Founding Editorial Director, AllBusiness.com Managing Editor, IDG Managing Editor, Ziff Davis Managing Editor, Petersen Publishing Sage Publications Links Blog Twitter LinkedIn Christine Zender Vice President, Content Trade publications. Enthusiast sites. Custom publishing. Niche content. Content marketing. Whatever you call it, she’s spent her entire career doing it: Creating strategies and content that help companies connect with specific audiences. The payoff today comes from helping clients drive business results. Christine’s work has encompassed a wide variety of subject matter—from motorcycles and video games to small business and technology—but there’s a common thread running through each project: Enthusiasm. She believes that enthusiasm and curiosity for a subject—whatever the subject—are the secret ingredients to compelling, relevant content. Harnessing that enthusiasm to find the sweet spot between what the audience wants to hear and what companies want to say is the recipe for successful content marketing. Christine Zender Vice President, Content	Clients Hewlett-Packard Resumé Copy Chief, ComputerWorld VP InfoWorld Test Center, InfoWorld Executive Editor, PC/Computing Executive Editor, PC Resource Consultant, PC Week (now eWeek) The Curious Company/kate spade Guidewire Group Links Blog Twitter LinkedIn Charlotte Ziems Vice President, Client Engagement For Charlotte, content marketing mixes equal parts audience insights, business strategy, positioning, messaging, branding and tried-and-true journalism. It’s the art and science of helping clients become more relevant by helping them tell their stories in a way that engages audiences. As a long-time tech journalist, Charlotte has been delivering relevance to enterprise and consumer technology buyers since the days of 8-inch floppy disks. Recognizing what technology is doing for communication platforms today, Charlotte is passionate about social and mobile media and how to integrate content across platforms. She also enjoys the challenge of helping large enterprises shift from interrupt marketing to engagement, leveraging social platforms with a more transparent and authentic voice. Charlotte Ziems Vice President, Client Engagement	Clients (Past) Time Warner Cable Costco Harrah's Entertainment HP Epson Williams-Sonoma eBay Resumé Marketing and Business Development, Addis Creson Business Development, Pandora USA Program Director, Interbrand Program Manager, Anthem WorldWide Business Development and Hiring, Sapient Links Blog LinkedIn Paul Costanza Director, Business Development & Marketing As a marketer, Paul’s been amazed to have seen first hand the tectonic shift in the relationship between brands and their customers in the last decade. And, it's clear to him that we’re still in the very early stages of this fundamental change. Marketing through attraction and engagement is far more interesting to Paul than blasting trite messages at an increasingly fragmented, tuned-out audience. Paul has been a part of this shift by helping clients explore, strategize, and execute meaningful marketing plans, despite a constantly evolving environment. It's what excites him about coming to work each day. Meeting with prospects and sharing how Tendo has helped others get closer to their most important audiences for more than 10 years is a privilege and a challenge that he relishes. Paul Costanza Director, Business Development & Marketing
Julie Jares Senior Managing Editor Enjoys marketing without the marketing speak Words With Friends devotee Long-suffering Cal football fan Julie Jares Senior Managing Editor	Dana Cornell Office Manager Queen of POs Biggest Giants fan in the office Makes a mean barbeque sauce from scratch Dana Cornell Office Manager	Linda Leung Senior Editor Content strategist with a journalist’s lens A certified Spinning instructor (feel the burn) Eats chocolate every day Linda Leung Senior Editor	Selena Welz Managing Editor Multimedia maven Confessed typographophile Owns her own bowling shoes Selena Welz Managing Editor
Brian McDonough Managing Editor Likes content marketing, but not the word “content” Drives colleagues crazy by typing two spaces after the period Can recite nearly all of “Blazing Saddles” from memory Brian McDonough Managing Editor	Jillian Kurvers Associate Editor Top-secret blog ghostwriter Can recognize most U.S. presidents by face; some by bust Eats an avocado a day Jillian Kurvers Associate Editor	Kevin Carlson Interactive Developer Believes elegant code is meaningless without quality content Once spent two weeks at sea on a 30-foot sailboat Flies model helicopters (around the office) Kevin Carlson Interactive Developer	Leslie Ayers Editorial Director Veteran tech journalist who survived the dot-com boom without losing (or gaining) a dime California native born in DC Dedicated watcher of people and HBO Leslie Ayers Editorial Director
Siobhan Nash Managing Editor Loves a good content audit One-time pastry chef/current office dessert diva 4th grade spelling bee champ Siobhan Nash Managing Editor	Bill Golden Managing Editor Sees a story in everything Loves his ocean waves Ran in a Big Wheel gang as a kid Bill Golden Managing Editor	Nikki Goth-Itoi Consulting Editorial Strategist Helps teams overcome communication challenges Hudson River Valley native Will travel for tacos Nikki Goth-Itoi Consulting Editorial Strategist	Alec Wagner Consulting Managing Editor Project management junkie Experimental expatriate Pets all dogs that come his way Alec Wagner Consulting Managing Editor
Heather Mackey Consulting Managing Editor Passionate about social media Dedicated CrossFitter Novelist extraordinaire Heather Mackey Consulting Managing Editor