 Clients
- Microsoft
- Apple
- Informix
- Sun Microsystems
- HP
- Avon
- McKinsey Co.
Resumé
- Publisher, Ziff Davis
- Publisher, Dr. Dobb's Journal
- VP, Macmillan Publishing
Links
Karla Spormann A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to co-founding Tendo analyzing, launching and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience.
Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to attracting, engaging, and driving your target audience to take action—whether that action is purchase, loyalty, or brand advocacy.
The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.
|
 Clients
- American Honda
- Cisco
- Fiserv
Resumé
- Founding Editorial Director, AllBusiness.com
- Managing Editor, IDG
- Managing Editor, Ziff Davis
- Managing Editor, Petersen Publishing
- Sage Publications
Links
Christine Zender Trade publications. Enthusiast sites. Custom publishing. Niche content. Content marketing. Whatever you call it, she’s spent her entire career doing it: Creating strategies and content that help companies connect with specific audiences. The payoff today comes from helping clients drive business results.
Christine’s work has encompassed a wide variety of subject matter—from motorcycles and video games to small business and technology—but there’s a common thread running through each project: Enthusiasm.
She believes that enthusiasm and curiosity for a subject—whatever the subject—are the secret ingredients to compelling, relevant content. Harnessing that enthusiasm to find the sweet spot between what the audience wants to hear and what companies want to say is the recipe for successful content marketing.
|
 Clients
Resumé
- Copy Chief, ComputerWorld
- VP InfoWorld Test Center, InfoWorld
- Executive Editor, PC/Computing
- Executive Editor, PC Resource
- Consultant, PC Week (now eWeek)
- The Curious Company/kate spade
- Guidewire Group
Links
Charlotte Ziems Vice President, Client Engagement For Charlotte, content marketing mixes equal parts audience insights, business strategy, positioning, messaging, branding and tried-and-true journalism. It’s the art and science of helping clients become more relevant by helping them tell their stories in a way that engages audiences.
As a long-time tech journalist, Charlotte has been delivering relevance to enterprise and consumer technology buyers since the days of 8-inch floppy disks. Recognizing what technology is doing for communication platforms today, Charlotte is passionate about social and mobile media and how to integrate content across platforms.
She also enjoys the challenge of helping large enterprises shift from interrupt marketing to engagement, leveraging social platforms with a more transparent and authentic voice.
Charlotte Ziems Vice President, Client Engagement
|
 Clients (Past)
- Time Warner Cable
- Costco
- Harrah's Entertainment
- HP
- Epson
- Williams-Sonoma
- eBay
Resumé
- Marketing and Business Development, Addis Creson
- Business Development, Pandora USA
- Program Director, Interbrand
- Program Manager, Anthem WorldWide
- Business Development and Hiring, Sapient
Links
Paul Costanza Director, Business Development & Marketing As a marketer, Paul’s been amazed to have seen first hand the tectonic shift in the relationship between brands and their customers in the last decade. And, it's clear to him that we’re still in the very early stages of this fundamental change. Marketing through attraction and engagement is far more interesting to Paul than blasting trite messages at an increasingly fragmented, tuned-out audience.
Paul has been a part of this shift by helping clients explore, strategize, and execute meaningful marketing plans, despite a constantly evolving environment. It's what excites him about coming to work each day. Meeting with prospects and sharing how Tendo has helped others get closer to their most important audiences for more than 10 years is a privilege and a challenge that he relishes.
Paul Costanza Director, Business Development & Marketing
|
Julie Jares - Enjoys marketing without the marketing speak
- Words With Friends devotee
- Long-suffering Cal football fan
|
Dana Cornell - Queen of POs
- Biggest Giants fan in the office
- Makes a mean barbeque sauce from scratch
|
Linda Leung - Content strategist with a journalist’s lens
- A certified Spinning instructor (feel the burn)
- Eats chocolate every day
|
Selena Welz - Multimedia maven
- Confessed typographophile
- Owns her own bowling shoes
|
Brian McDonough - Likes content marketing, but not the word “content”
- Drives colleagues crazy by typing two spaces after the period
- Can recite nearly all of “Blazing Saddles” from memory
|
Jillian Kurvers - Top-secret blog ghostwriter
- Can recognize most U.S. presidents by face; some by bust
- Eats an avocado a day
|
Kevin Carlson - Believes elegant code is meaningless without quality content
- Once spent two weeks at sea on a 30-foot sailboat
- Flies model helicopters (around the office)
|
Leslie Ayers - Veteran tech journalist who survived the dot-com boom without losing (or gaining) a dime
- California native born in DC
- Dedicated watcher of people and HBO
|
Siobhan Nash
- Loves a good content audit
- One-time pastry chef/current office dessert diva
- 4th grade spelling bee champ
|
Bill Golden - Sees a story in everything
- Loves his ocean waves
- Ran in a Big Wheel gang as a kid
|
Nikki Goth-Itoi Consulting Editorial Strategist - Helps teams overcome communication challenges
- Hudson River Valley native
- Will travel for tacos
Nikki Goth-Itoi Consulting Editorial Strategist
|
Alec Wagner Consulting Managing Editor - Project management junkie
- Experimental expatriate
- Pets all dogs that come his way
Alec Wagner Consulting Managing Editor
|