Tendo and America Honda Introduce Blue Sky Magazine

Tendo's third publication for Honda focuses on helping Honda and Acura dealers improve their business processes and share peer insight and advice

San Francisco, CA October 27, 2005

Tendo Communications, a strategic custom publisher producing unique print publications and Web communication programs, and American Honda announced today the launch of a new quarterly magazine for Honda and Acura dealers.

Building on the success of the two custom print publications Tendo produces for American Honda's automotive and powersports dealers, Honda engaged Tendo to extend its dealer communications with a publication that provides interesting, engaging information to help dealers improve their business processes and offer best practices.

Blue Sky magazine, a high-quality custom print publication, debuted at the 2005 Honda Dealer Show. It featured a visually rich, full-color format and showcased articles that leveraged the dealer community to share peer insight, advice, and success for process change in the dealership. Michael Snyder, national manager for American Honda's Automobile Customer Service, says his experience working with Tendo was "good and professional, and it generated positive results."

In its first issue, Blue Sky used content to address critical business challenges by focusing on three themes: customer experience, business efficiency, and market development. Snyder felt that the magazine was "well done, both on the editorial level and the design level. The articles were well-written, capturing the ideas and themes with minimal direction necessary from American Honda."

As awareness of Blue Sky increases, both Tendo and Honda anticipate that more dealers will embrace the magazine and its principles. Honda anticipates extending the program to the Web sometime this year.

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